Participants Wanted: Study of Audience Perceptions of Vlogging

Seeking participants aged 18-34 years old, who are frequent viewers of YouTube videos and fluent in English. Participants will be asked to take part in one 2-hour focus group with snacks provided.


This research project is about video blogs (vlogs) on YouTube. It aims to identify participants’ responses to a collection of videos. Your perception of individual videos, then the group of videos overall, will be assessed using a number of surveys asking for your reaction to each of the speakers in the videos. 

You will then be asked to take part in a group discussion to discuss different reactions the group had to the videos. The objective of this research is to understand how audiences react to YouTube content and different videos online.

Snacks and light refreshments provided.

Key Information

Who: Frequent YouTube viewers (at least once a week), who are aged 18-34 (inclusive) and fluent in English

What: A 2-hour focus group, where you will be asked to watch and respond to YouTube videos, and participate in a discussion about your perceptions of vlogs on YouTube

Where: The University of Adelaide North Terrace Campus

When: Focus groups will be running the weeks of March 29 – April 2 and April 19 – April 23 with the potential for additional dates in the future

To participate contact Caitlin Adams by emailing or Dr Kim Barbour by emailing

Please include your name and best contact method (phone number or email) and include YouTube2021 in the subject line.

Human Research Ethics Committee Approval Number: H-2020-269

Tagged in faculty of arts, School of Humanities