Podcast featuring FVRG Meat Paradox Study
Last year, members of the Food Values Research Group team published a wonderful article exploring the "Meat Paradox," a term coined to describe the apparent disconnection between people not wanting animals to suffer, yet killing them for food.
This paper explored how cognitive dissonance and inconsistencies are rationalised by meat consumers.
This research was featured in Episode 8 of VeganSci's podcast: "Meat justification and cognitive dissonance, the psychology of cows, antidepressant soups and why people reject ('kill') their dogs".